Nike HOW WE DO

Bringing Young People Closer
To Sport By Making It Their Own

‘How We Do’ is a series that spotlights communities that help young people to overcome their inhibitions in sport, by making it their own—through their own style, culture, community and role models. Because when they see themselves, their community and culture represented in sport, the barriers to do sport dissolve.

Art direction & design by myself and Gemma Stoner.
Unused concepts by myself.

Unused Concepts