Miele Outdoor Kitchen 

 

For over 125 years, Miele has defined precision, performance, and design inside the home. But as outdoor living grew into an extension of domestic life, Miele saw an opportunity to take that standard somewhere entirely new and launch a new category with it. With this campaign, we helped Miele step beyond the kitchen walls. Not as an add-on, but as the next natural evolution of the Miele kitchen.

Agency: W+K Amsterdam
Creative Direction: Ramona Todoca, Edouard Olhagaray
Art Direction: Nick Fatouris, Simone Di Laus