Cowboy
2022We helped E-Bike brand Cowboy establish itself as a premium lifestyle brand, and announce the launch of its most advanced electric bike to date, with ‘Ride On’. We created a cinematic black & white visual world bringing to life the transformative experience of riding an e-bike designed to snap out of autopilot and tune into the world around you. Design lead: Seth Josephs, design and animation by myself.
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![](https://freight.cargo.site/t/original/i/abf9d14eefb30fb1a68d7fbf5ec844b304984d439749b076d026b07d14497c67/option2.jpeg)